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We operate at the intersection of poker performance, niche consulting, and strategic investment in the poker performance ecosystem.
For the ones who want to stop punting and start performing.
Structured, data-backed coaching for serious players. From low stakes to high-stakes our coaching enables you to maximize your edge.
You know the game. We know the business.
We advise poker startups, platforms, and teams. We bring insight and knowledge to help you turn your vision into reality.
We invest in ventures beyond the poker space – if you’ve got a great idea and need some funding and advice shoot us a message.
Structured, data-driven coaching built to develop long-term winning poker professionals.

Hand histories, databases, and solver-informed reviews to identify leaks, maximize EV, and build repeatable decision-making frameworks.

Clear study paths and curriculum design.

Direct feedback, accountability, and tailored progression based on stake level and volume.

Variance management, emotional control, routines, and habits.
Strategic advisory for players, teams, and businesses operating within the poker ecosystem.
Strategic advisory for players, teams, and businesses operating within the poker ecosystem.
Help create strategies, acquisition frameworks, and distribution planning tailored to poker audiences.
We provide support for teams, training groups, and software platforms on workflows, incentives, and systems that scale.
We bridge the gap between how your customers think and how your company operates.
A deep understanding of player behavior, liquidity dynamics, incentives, and competitive landscapes across global poker markets.
Alongside our core strength in the poker niche we've branched out into investments in both real estate and startups.
focused on cash-flowing SFR rentals in undervalued markets in the US
Using our extensive network from poker we've invested in several startups targeting other industries
Beyond Standard is built around serious poker operators—players and partners who think in EV, process, and long-term edge.

Beyond Standard is built around serious poker players and companies and partners with them towards finding long-term edges and comparative advantages in the marketplace.

Players looking for structured improvement based on systems, accountability, and measurable progress.

Groups that want help structuring their systems and improving operational performance.

Companies who need poker-native insight translated into executable strategy.